About Us

Clarity by Bennett

We've saved our clients over $105 million in taxes.

Our Founder

About Arron Bennett

Arron Bennett has redefined what it means to be a CFO. He goes beyond traditional number-crunching to serve as a strategic partner—helping business owners make smarter decisions, drive growth, and build resilient companies.

His approach is shaped by deep experience in tax planning, marketing, and business strategy, along with years of collaboration with leading CFOs and tax experts. This perspective has made him especially effective in high-stakes industries like cybersecurity, where financial clarity and foresight are critical.

Arron’s impact extends beyond finance. He plays a hands-on role in client acquisition and leads all major financial functions for his clients, including business planning, budgeting, forecasting, and negotiation. Prior to launching his own firm, he helped over 600 businesses improve profitability by streamlining cash flow, reducing tax burdens, and making their financial data actionable.

He’s also committed to mentorship, volunteering his time to coach startup founders in accounting through GigLoft, a nonprofit organization. Arron holds a Bachelor of Science from Swinburne University and is a certified Profit First Professional.

His book reflects the same mission that guides his work: to equip entrepreneurs with the tools, strategy, and clarity needed to scale with confidence and stay profitable for the long haul.

Bennett Financials was born from a frustration: watching driven entrepreneurs get hammered by taxes while also navigating growth without true financial strategic guidance. Standard compliance and historical reporting simply fall short. We believe you need more – a CFO partner for forward-looking strategy and a tax expert to shield your profits.

Bennett Difference

What sets us apart

Clarity & Control

You see exactly where cash enters and exits your business, with dashboard-style reporting on revenue streams, expenses, and profitability. You forecast needs, spot cash gaps before they happen, and adjust tactics in real time—so every decision rests on solid data, not guesswork.

Strategic Growth

We break down your most profitable services, test investment scenarios, and map a growth path that protects cash reserves. You fund the right hires, launch new offers with confidence, and keep margins healthy—turning projections into predictable results.

Exit Planning

We identify the buyers most likely to pay a premium, restructure finances to highlight value drivers, and align operations for a smooth sale. By building tax-efficient structures and documenting systems, we position your business for a tenfold multiple and maximum returns.

Our clients don’t accept “good enough.” They demand excellence. They refuse to let their vision be crippled by excessive taxation and lack of clarity.

Our leadership

Decades of Financial Experience, Aligned Around Your Growth

We’re a group of CFOs, analysts, and tax professionals who specialize in financial strategy for service-based businesses. With backgrounds in corporate finance, operations, and accounting, we bring practical insight to help business owners make confident decisions. We work closely with each client, providing structure, clarity, and financial leadership built for long-term growth.